Wisconsin Passes “Towing Industry Awareness Week”
    Tow Industry Week

    Kathy and Bill Sellner (left and right) are joined by Wisconsin state Rep. Keith Ripp at the presentation of the state’s Towing Industry Awareness Week resolution.

    Kathy Sellner’s two-year effort to gain recognition for the Wisconsin towing and recovery industry has paid off. The Wisconsin Legislature has approved a resolution declaring the second week of September “Towing Industry Awareness Week.”

    “I believe this is a huge step for our industry,” said Sellner, 44, of Bill’s Towing & Auto Repair in Lodi, Wisc. “I am hoping to reach out to other states. It is my goal to bring a national awareness.”

    The 2015 Senate Joint Resolution 58 reads in part, “[T]he Wisconsin legislature encourages all motorists to be vigilant of accidents on Wisconsin roads, slow down, move over if space is available for the presence of tow truck operators, so they can work in a safe, relaxed environment.”

    Towing Industry Awareness Week is timed to coincide with the annual Wall of the Fallen ceremony conducted by the International Towing & Recovery Hall of Fame and Museum in Chattanooga, Tenn. This year the organization added 36 names to its memorial for tow truck operators killed while in service.

    “My family and my employees risk their lives everyday. I just want then to come home. Companies around us have had hits. It’s time to become very aggressive to promote towing awareness,” Sellner said.  (more…)

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    Car Carrier Teamwork

    Hudsonville Towing Inc.Bill Zwak, president of Hudsonville Towing Inc. in Hudsonville, Mich., says that they — along with help from John K. at Reed & Hoppes Towing & Equipment in Portland, Mich. — put together a new car carrier for their fleet. It’s a 12 Series Century LCG carrier with an 8,000-lb. Sidepuller mounted on a 1998 Kenworth T300.

    Hudsonville Towing Inc. has served West Michigan since 1988 and offers a variety of services including light-duty towing, 24-hour road service and heavy-duty and equipment transport.

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    TorchThis is Torch, our Fox Red Labrador and he is the hottest employee at Ned’s H/D Towing Service in Burlington, Mass. Torch’s hobbies include eating, begging, greeting everyone who walks in and, of course, reading Tow Times Magazine.

    Torch is the fifth dog to take up employment here at Ned’s over the past 55 years. Mandy, Moose and Bolton were the first Labradors and JD (Junkyard Dog) was our pit bull. All of these dogs have been wonderful to have around over the years and Torch is keeping the tradition alive — from finding the cold spots to lay on the floor to posing on the Joyce lift.

    It seems the trucks, equipment and TBA (tires batteries and accessories) are always changing, but the dog always remains the same — loyal and true to the servant who never sleeps: the U.S. Tow Man.

    Ned’s H/D Towing Service, Burlington Mass.

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Industry News

Jerr-Dan Receives Award for Marketing Excellence

Hermes AwardsJerr-Dan Corporation, an Oshkosh Corporation Company (NYSE:OSK), and their advertising agency were recently awarded the Platinum level “Hermes Award” for creativity in print media for Jerr-Dan’s “Towmance” marketing campaign.

“Towmance,” a play on the slang term “bromance,” is designed to show the close relationship that a tow truck operator has with his truck. It also highlights the features of Jerr-Dan towing and recovery equipment.

“From a marketing perspective, we wanted to take a chance on our ad campaign and do something different. By listening to our customers, we found that they have a love for their trucks that could rival many relationships.” Jeff Soldner, Sr. Director, Marketing & Product Management at Jerr-Dan. “This campaign focuses more on the customer, rather than just the product itself, and we are very proud to have been recognized with this award.”

Now in its third decade, “The Hermes Award” is an international competition for creative professionals involved in the concept, writing, and design of traditional materials and programs, as well as, emerging technologies.

For more information on both the Hermes Award and Jerr-Dan Corporation, visit their websites, http://www.hermesawards.com/and https://www.jerrdan.com/.

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