Posts by Editorial Staff
Light-Duty Towing Myths and Tips and More
The Tow Times May issue explores light-duty towing myths and tips, a review of chassis manufacturer’s new and current trucks for the towing and recovery industry and light-duty towing procedures that include wheel-lift securement and shift-lock over-rides. This special issue also addresses how to make your dispatch a profit center, and two Georgia companies take…
Read MoreVisit Existing and Potential Customers Before They Need Your Service
Sometimes it’s good to get out and visit customers, and potential customers before they need your services. This way, they can get to know you and your business. Along with visiting the local businesses you serve, plan to attend local events such as festivals, fairs and farmers markets. They present great opportunities to hand out…
Read MoreHousekeeping and Safety
Housekeeping and Safety Housekeeping and Safety are two terms in the towing industry that go hand-in-hand. The chances of an on-the-job accident are greatly reduced when the work area is clean and orderly. Falls, fires and many other accidents and injuries can be prevented with a clean work space. Problems that can arise from a…
Read MoreUsing And Not Using Warning Lights
Warning lights — no matter what color — cannot be relied upon to create a “force field” that will protect you from danger. Bright, flashing lights can create a visual distraction that’s as effective as a physical obstruction in slowing roadway traffic. Although tow truck lighting procedures vary from state to state, generally, warning lights…
Read MoreMake Your Website Mobile
MarketSmart clients are jumping on the mobile-optimized website bandwagon. Some of our MarketSmart clients are engaging on social media and reaping the benefits by gaining company awareness. Others are updating their websites to a more current version of WordPress and their customers are loving the load time and ease of navigation. These statistics support that…
Read More2018 Shine ‘n Star Contest Call for Entries
The Tow Times April Issue kicks off the call for entries to the 2018 Shine ‘n Star tow truck beauty contest, brought to you by Tow Times and powered by Ford Trucks. Entry is free and can be done by mailing in the form in the April issue, or go to towtimes.com for online entry.…
Read MoreHeavy-Duty Recovery Tips, Tools and More
The Tow Times March 2018 issue features a look at heavy-duty recovery tips and tools, factors to consider about billing practices, wire rope types, installation and maintenance as well as dealing with the aftermath of an employee lost to a roadside accident. Recovery fans will enjoy how operators in the Netherlands uprighted a truck from…
Read MoreEnhancing Customer Touch Points to Your Towing Company
• Social Media — Most businesses have a social media page like Facebook. Check it regularly and engage with customers. Some of our MarketSmart clients use surveys or reviews on their Facebook pages. • Company Website — Make sure your website is mobile optimized — and fast. As we mentioned in a previous marketing tip,…
Read MoreOnline Reviews – Learn from Them and Take Action
One of the most important things you can do with online reviews is learn from them. If you’re receiving positive reviews about your friendly staff — great, keep it up. However, if a customer had a bad experience because, say, the wait time was longer than quoted, use the opportunity to show the customer you…
Read MoreTow Truck Insurance, Lighting and More
The Tow Times February issue covers a range of topics including personal lighting options for the tow truck operator — from flashlights to area lighting — the rising cost of tow truck insurance, benefits of deploying roadside service vehicles, the importance of properly handling and storing vehicles involved in crime cases, and preparing an emergency…
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