NHTSA’s Speed Prevention Campaign

Source: NHTSA

The National Highway Traffic Safety Administration has partnered with advocates and experts from across the country to launch its “Speeding Wrecks Lives” speeding prevention campaign. The launch comes as new data show that while there has been three quarters of a slight dip in overall roadway deaths, speeding fatalities reached a 14-year high in 2021 and make up almost one-third of all traffic fatalities.

The campaign, which runs from July 10-31, is one of ways in which the U.S. Department of Transportation is working to address the crisis of roadway deaths through its National Roadway Safety Strategy. The NHTSA campaign is supported by a $9.6 million national media buy featuring English and Spanish-language ads running on television, radio and digital platforms. The ads target drivers ages 18 to 44, who data show are most likely to be involved in speeding-related fatal crashes.

NHTSA released new data on speeding, showing that speeding-related fatalities increased 8% from 2020 to 2021, with 12,330 people killed in 2021 speeding-related crashes. This represents 29% of all traffic fatalities in 2021. The estimated number of people injured in speeding-related crashes also increased by 7%. And 33% of motorcycle riders in fatal crashes were speeding, more than drivers of any other vehicle type.