Optronics Introduces Industry’s First Custom LED Logo Stop, Tail, Turn Lamps with GloLight Technology
Optronics International has announced that it will be displaying the industry’s first stop, tail, turn lamps with integrated graphics. The new lamps merge brand identities into the lighting design, juxtaposing a smooth GloLight lens appearance against a more traditional LED pattern.
GloLight technology allows Optronics to consolidate even complex graphics into the functional operation of the lamps. The new lamp’s traditional LED-style lens pattern surrounds the logo graphic in the middle of the lamp. The GloLight logo portion of the lamp illuminates when operating in its standard function as a tail lamp, and when the lamp’s turn signal or brake functions are in operation, all portions of the LED lamp brighten.
“This is an industry first and a novel use for our GloLight technology,” Brett Johnson, president and CEO of Optronics International, said. “Logos and branding have been widely incorporated into conspicuity tape for decades, so the migration to lighting is a logical one.”
Marketing professionals also recognize that the four-inch round and six-inch oval lighting formats are among the most noticeable features on any vehicle. “Whether you’re consciously aware of it, if you’re driving behind a commercial vehicle, particularly at night, you’re constantly monitoring its tail lights,” said Johnson.
Optronics employed its state-of-the-art 3-D printing capabilities in preparing prototypes for the manufacturers. The company also worked with a number of OEMs during the development of the lamp, including Vanguard National Trailer Corporation and Miller Industries.
The LED lamps offer users a broad level of creative design flexibility for those responsible for a company’s branding, because the GloLight technology can be used in both red and white or a combination of both. Lens striations can also be used to achieve unique and complementary visual effects.
“Miller Industries is the world leader in towing and recovery equipment, and our vehicles are recognized around the globe,” Will Miller, president and Co-CEO of Miller Industries, said. “With the development of its new Custom Logo Stop, Tail, Turn Lamps, Optronics has presented us with another opportunity to further our brand’s recognition and strength.”