Sending Monthly Newsletters
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Want to try something different to keep a relationship with your customers? Create a monthly newsletter-style e-mail that provides something of value. Here are some good tips:
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- Keep it at one page and make sure to put a few fun things in the mix.
- Be creative.
- Items you can include could be a safety tip, an interesting
story about your company, even a recipe geared towards the season.
- Make it interesting and you’ll provide your clients with information they’ll look
forward to reading while growing your relationship with them.
Here are some good resources for setting up recurring emails to clients:
MailChimp: http://mailchimp.com/
ConstantContact: https://www.constantcontact.com/
BenchMark: http://www.benchmarkemail.com/
(Note: Be sure to read and follow regulations regarding the spam act.)