Giving Back to the Brave: Warrior Winches’ Commitment to Towing Community

From left: Jeff Bimson, CEO of Warrior Winches, Lauren Colón, executive director of the International Towing and Recovery Hall of Fame and Museum, and Lee Marriott, commercial director of Warrior Winches

Warrior Winches, a manufacturer of heavy-duty winches and hoists, has announced their pledge to donate 1% of all online sales to the International Towing and Recovery Hall of Fame and Museum’s Survivor Fund. This fund provides critical financial assistance to towing and recovery operators killed in the line of service, helping families facing unexpected hardship.

“At Warrior Winches, we believe business should be more than just profits — it should make a positive impact on society and support local communities,” said Jeff Bimson, CEO of Warrior Winches. “That’s why we made the commitment to support the Survivor Fund. This cause perfectly aligns with our company vision and our philosophy of a business based on family values.

“As a supplier into the industry we recognize the danger that towing operators face every day, and we salute their commitment to keeping other people safe while risking their own safety. Tragically, this can result in incidents that have major impact on operators’ families. If our donation can offer support to even one person, we believe it’s worth it. This pledge reaffirms our commitment to using our success to serve others.”

Lauren Colón, executive director of the museum, welcomed the donation. “This generous pledge from Warrior Winches will help provide crucial assistance to families of fallen tow operators when they need it the most,” she said. “We’re thankful for partners like Warrior who are dedicated to our mission of honoring towing professionals.”