Posts by Editorial Staff
Move Over Laws Part 1
An alarming number of tow operators have been struck and killed or injured on the roadside this year. Tow Times contacted sources in the towing industry to create dialogue on how to combat this deadly trend. We thank them for their candid responses, and invite future discussion to develop positive steps and ideas for operator…
Read MoreOur 35th Year
The Tow Times January 2018 issue marks our 35th year of publication. Feature articles in this special issue include how state towing associations are raising awareness of Slow Down Move Over laws, wheel-lift maintenance and use and how to determine the value of your towing business. And check out the 2018 Industry Events calendar for…
Read MoreThe Power of a Press Release
Never underestimate the power of a press release. Marketing experts agree that distributing press releases is a tried-and-still-true marketing method that is cost-effective and, when releases are picked up by multiple publications and online sources, can generate a wealth of online attention to your business or service. Press releases are semi-short, quick, and to the…
Read MoreSupporting Your Community
Supporting your local community is a great idea that offers many marketing opportunities. Create your own event — safety awareness campaigns, fundraisers, open houses, touch-a-truck and so on. Promote the events on your website and Facebook page and encourage customers to support them. And don’t forget to invite your local media and give away your promotional items.…
Read MoreSending Monthly Newsletters
Want to try something different to keep a relationship with your customers? Create a monthly newsletter-style e-mail that provides something of value. Here are some good tips: Keep it at one page and make sure to put a few fun things in the mix. Be creative. Items you can include could be a safety tip,…
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