AT&T and HAAS Alert Unveil Plans to Collaborate on Connected Vehicle Alerts

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AT&T and HAAS Alert have entered into a letter of intent to bundle digital alerts from HAAS Alert’s Safety Cloud cellular vehicle-to-everything (V2X) service with AT&T connected vehicle solutions for automakers, delivering hazard and roadway alerts to drivers behind the wheel.

HAAS Alert’s Safety Cloud is the largest cellular V2X solution in deployment, connecting emergency vehicles, roadway infrastructure and other transportation assets in a consolidated platform for real-time communication with motorists and consumer vehicles. Safety Cloud delivers timely hazard alerts and notifications to connected vehicles that notify drivers of nearby emergency vehicles, upcoming incidents and other hazards so drivers can move over safely. The alerts also help protect first responders, roadway workers and other fleets from collision while improving safety and connectivity for all drivers.

For automakers, this relationship removes barriers to cellular V2X capabilities by offering direct integration and activation of a connected software solution and helping to minimize data costs for sending and receiving digital alerts.

HAAS Alert’s Safety Cloud platform is the first cellular V2X solution that public safety agencies, tow fleets, and infrastructure owner-operators can purchase and equip directly on any fleet. The service enables equipped vehicles and assets to digitally alert civilian vehicles, going a step beyond basic emergency lights and sirens for greater road safety.

Cellular V2X technologies like Safety Cloud are expected to drive even more innovation across multiple industries with connected and autonomous vehicles. Digital alerting data could be used to enable new ADAS capabilities, vehicle routing enhancements, and more. AT&T and HAAS Alert’s collaboration opens new opportunities for advanced cellular V2X applications including smarter traffic management, emergency vehicle prioritization, and data-driven solutions that generate new insights into traffic patterns and road conditions.

“Our strategic collaboration with AT&T marks a new chapter in the world of connected vehicles,” said Cory Hohs, CEO and Founder of HAAS Alert. “By bundling best in class cellular connectivity with best-in-class cellular V2X software capabilities, we’ve cleared the road ahead for automakers that are ready to harness the power of this technology to permanently improve transportation safety nationwide.”

For more information visit www.haasalert.com