Marketing

It’s been said that you create a first impression in the first 30 seconds of greeting someone. At MarketSmart, we believe the same is true for websites. Just as you would critique a potential employee in an interview process, a visitor does the same when visiting your site. You have about 30 seconds to capture…

Here are four tips for coordinating your print marketing materials. 1) Create your marketing items in unison. For example, if you’re creating a brochure, maybe update your business card to match. This helps keep your branding unified and enables you to see how the design will work on other marketing items of different sizes and shapes.…

Attracting the attention of your potential or existing customers is getting more competitive and expensive as technology grows. Companies have more ways to access potential clients through social media, direct mail or email. It’s important to be strategic when spending time and money on a marketing plan. To help with your strategy: Decide when to…

Most business owners know that branding is essential to their businesses, but do you know how to create a brand? At MarketSmart, we believe that branding isn’t just a logo, it’s your company’s heart, soul and beliefs.   Here are three tips when branding your company: 1. Define your brand. Connect with your customer’s needs…

Sometimes it’s good to get out and visit customers, and potential customers before they need your services. This way, they can get to know you and your business. Along with visiting the local businesses you serve, plan to attend local events such as festivals, fairs and farmers markets. They present great opportunities to hand out…

MarketSmart clients are jumping on the mobile-optimized website bandwagon. Some of our MarketSmart clients are engaging on social media and reaping the benefits by gaining company awareness. Others are updating their websites to a more current version of WordPress and their customers are loving the load time and ease of navigation. These statistics support that…

• Social Media — Most businesses have a social media page like Facebook. Check it regularly and engage with customers. Some of our MarketSmart clients use surveys or reviews on their Facebook pages. • Company Website — Make sure your website is mobile optimized — and fast. As we mentioned in a previous marketing tip,…

One of the most important things you can do with online reviews is learn from them. If you’re receiving positive reviews about your friendly staff — great, keep it up. However, if a customer had a bad experience because, say, the wait time was longer than quoted, use the opportunity to show the customer you…

Never underestimate the power of a press release. Marketing experts agree that distributing press releases is a tried-and-still-true marketing method that is cost-effective and, when releases are picked up by multiple publications and online sources, can generate a wealth of online attention to your business or service. Press releases are semi-short, quick, and to the…