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Perceptions and Attitudes

Jul 5th, 2013 | By | Category: Geri Roskopf's Blog

The power of perception — to perceive or understand, price deduce, more about view, viagra judge, believe or think — is tremendous. I read an interesting thought about this from Gary Zukav: “Reality is what we take to be true. What we take to be true is what we believe. What we believe is based upon our perceptions.”

This thought was very clear to me when my husband and I attended a meeting at the county sheriff’s office. We received a letter from the sheriff informing us that the Public Safety Committee chairman had asked him to notify all tow operators who are currently on the call list to an upcoming meeting. The meeting agenda would include an opportunity for tow operators to speak and express their concerns to the committee about the towing policy in place with the sheriff’s office.

Thirty-two towers were invited and I think most of them were at the meeting. I thought with this kind of attendance, the Public Safety Committee would see how important an issue this was for every tower who attended.

I was a bit dismayed, however, to see that some towers showed up unshaven and in dirty work clothes. I totally understand that towers work hard and get dirty doing their jobs, but the meeting started at 8:30 in the morning. I was wondering what the Public Safety Committee members were thinking as the towers went up to speak. What did they perceive of each company representative as they listed their concerns? Did the look of them have an impact? The accusing tone in their voices? Did the Committee really listen to the tower’s concerns and take them seriously as towing professionals?

The reality is that a lot of the motoring public still perceives towers as dirty, junk-yard dogs who, when the door of their tow truck opens, out comes a grungy-looking driver with empty fast food containers falling out. They have this image in their mind and believe it to be true.

The concerns of the towers were legit, and I know how they looked shouldn’t make a difference, but what others perceive about towers — especially at this meeting — I believe has an impact. Not only should towers be concerned about how they were perceived by this committee — and are perceived by the motoring public — our attitude and mindset are important too. This can make a significant impact on achieving one’s objectives and goals.

What does the following say to you?


Did you read it as “opportunity is nowhere” or as “opportunity is now here?” It’s all about perception and attitude, isn’t it?