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Miller Industries’ Holiday Public Service Campaign

Dec 14th, 2018 | By | Category: Spotlight

Miller Industries launched a public service campaign to promote Slow Down, Move Over laws during the peak 2018 holiday travel times. “Since December is traditionally a high-volume month for interstate traffic, Miller Industries is promoting Slow Down, Move Over laws using a digital billboard in front of their headquarters off of Interstate 75 in Ooltewah, Tenn.,” stated a Miller Industries press release.

“According to the Tennessee Department of Transportation, the annual average daily traffic for 2017 on this portion of I-75 was nearly 63,000 per day. With the Slow Down, Move Over public service announcement running all month long, and traffic counts being higher than average, the billboard has the potential to reach nearly 2 million motorists.”

“With the ability to reach so many motorists traveling on I-75 during the holidays, the decision to help raise awareness for Slow Down, Move Over laws was a no-brainer,” said Kipp Felice, vice president of marketing and business development for Miller Industries. “We also plan to run a similar public service announcement for Slow Down, Move Over awareness in July when traffic volume is high due to families traveling for vacation.”