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Jerr-Dan Introduces New Character Gator the Rotator to Next Generation of Drivers

Dec 8th, 2017 | By | Category: Industry News

Jerr-Dan Corporation, an Oshkosh Corporation Company (NYSE:OSK) has unveiled its new character Gator the Rotator.

A Jerr-Dan Corporation press release states:

“The new character was designed to continue to engage with the next generation of drivers to the family-oriented towing business by helping them gain an understanding of the industry at an early age. Instructional and yet entertaining, Gator the Rotator is a miniature Jerr-Dan JFB rotator who now joins Jerr-Dan Junior (JD) as both friends continue to connect with children, specifically those of tow owners and operators. 

‘Gator the Rotator is the result of our ongoing effort and commitment to continue engaging with our brand advocates by allowing them to pass down their love of the industry to the next generation of towers — their kids,’ said Jeff Irr, Senior Director of Sales and Marketing for Jerr-Dan. ‘We feel it is important to reach the families and drivers of tomorrow by engaging with the future drivers today and have them develop a deeper understanding and appreciation for the industry,’ said Irr. ‘Our goal is to continue to celebrate the families who make our business possible, while inspiring the next generation of the industry.’” 

Visit www.jerrdan.com/jerr-dan-junior to meet Gator the Rotator and access the interactive online platform. For more information on Jerr-Dan products visit www.jerrdan.com.