Towing Equipment Search:

In Memory — Steve Cardinale

Apr 25th, 2012 | By | Category: Spotlight

California Tow Truck Association (CTTA) press release:

It is with a saddened heart I must share with you the loss of a great friend, link teacher and mentor to so many throughout the towing and recovery world. Steve Cardinale, for sale “The Godfather of Towing”, diagnosis passed away Monday April 23, 2012 and will be missed by many.

Steve ran Atlas Towing in the Bay Area throughout the 70s and 80s. He earned his nickname “The Godfather of San Francisco” during this time because he was so well liked by customers and competitors. Steve helped start the Greater Bay Area Chapter of CTTA, was awarded “Member of the Year” in 1982 and served as chapter president in 1987. It was during his stint as president that he began early tow truck training and safety instruction. Also in 1987, the Towing and Recovery Association of America honored him with the Distinguished Service Award. In 1989 Steve was inducted into the Towing and Recovery Hall of Fame in Chattanooga, Tenn., and in 1993 he received the CTTA Life Achievement Award. In 2005, CTTA awarded him the CTTA Humanitarian Award. These are just a few of the many awards and achievements bestowed upon Steve.

Soon after selling Atlas Towing, Steve was asked to begin development of the CTTA education program. He eagerly accepted and served as training director for the CTTA for 20 years, developing, improving and teaching towing professionals throughout California and across the country. Steve was soon dubbed The Godfather of Towing.

Steve officially retired in April 2008, but was still known to attend classes, train our instructors and serve as a consultant for the industry.

Our thoughts and prayers go out to Steve’s family in this time of loss. The family has asked for some family time over the next few days and we will forward information regarding the memorial service when the arrangements have been completed.


Glenn Neal

Executive Director

California Tow Truck Association

Note: A memorial service and truck procession will be held ?Saturday, May 19, 2012. ?The procession will begin at CTTA headquarters,? 3050 Beacon Blvd., West Sacramento, CA 95691 and end at Adventure Church,? 6401 Stanford Ranch Rd.,
Roseville, CA 95678.

Procession staging 6:30 – 8:00 am

Processing starting at 8:30 am SHARP

Memorial Service begins at 11:00 am

Reception immediately following service

For information visit the California Tow Truck Association website at Click on “Association News.”