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In It to Win It

Oct 18th, 2013 | By | Category: Geri Roskopf's Blog

Geri Roskpf PhotoThe Wisconsin Towing Association recently had its fall board meeting. I enjoy going to these meetings as it gives us a couple of days away from the business (and no phones) and I always enjoy the social gathering after the meeting — getting caught up with what’s happening with member’s families and businesses.

As I looked around the room at the towers present at the meeting, capsule I saw hard-working men and women dedicated to the towing industry. Why else would they be there? The room was packed and several more tables and chairs had to be brought in. It was a good show of support for the association.

I also realized how unique the towing industry is, just for the fact that most of the companies there were still family owned — some now being run by a second generation of towers.

Years ago, the butcher shop, bakery, grocery store etc., were all family owned and secrets of the trade were passed down generation after generation. Not so much in today’s world. Now we have Super Wal-Marts for one-stop shopping — from light bulbs to produce — with little or no customer service.

I’m proud to be a part of the Wisconsin Towing Association towing family. That’s how I look at each member. I know no matter where I travel in the state, if I need help in any way there is an association member ready to lend a hand. I also know that if I have a customer break down in another part of the state, I feel very comfortable recommending the service of an association member.

I love watching the game show Family Feud. I always get a chuckle out of answers contestants come up with. Just like in any family, there are a variety of shapes, personalities and talents, but in the long run they are all in it to win it — and just like the members attending a towing association meeting — competitors with two trucks to 50 trucks — they are all pulling together with the idea, as an association, we are all in it to win it.