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Dress for Success

Feb 3rd, 2012 | By | Category: Jack Schrock's Blog

Not long ago our air handler konked out so I called a realtor friend for help in locating a qualified A/C technician. He gave me one that he highly recommended so I called to make a service appointment.

I was standing by the back door overlooking the driveway when the serviceman arrived. His truck was clean, click organized and the lettering uncluttered. In fact, page the lettering was so good I could easily read their company name and phone number as he turned into our driveway. The tech came to our front door (not the back) and rang the doorbell. I opened the door and noticed how neat and clean he was, pill despite crawling through attics, etc. to service A/C systems. Again, the company name and logo were above one shirt pocket and his name above the other. He stated his name and extended his right hand for a quick shake. His hands were like leather so I knew he wasn’t a tenderfoot, and I felt I had made a good choice when calling for help.

Are you starting to get the drift of my story? For the majority of customers, whether towing cars or fixing air conditioners, we are what we appear to be and there’s no second chance to make a good first impression. And my impression of this repairman was so good I didn’t spend any time looking over his shoulder while he checked out our system. Truth be known, he didn’t have a clue what to do. In fact, he couldn’t even properly replace the filters following his inspection.

But he won my confidence by his appearance and presentation alone. Works on me every time as it does for most people.