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Colleague or Competitor?

Oct 21st, 2016 | By | Category: Geri Roskopf's Blog

Geri RoskopfSometimes I think that towers are their own worst enemy. This came to light last weekend as I listened to the owner of a towing company say that he focuses on calling his competitors his colleagues. If you look at the definition of each you can see the difference it makes in how you view your fellow tower.

A competitor is one who competes with another — a rival. A colleague is a person who works with you — a fellow worker. While competition in the towing industry, or any industry, is good for customers, coming together as colleagues with regard to towing industry concerns is the only way to get things done for the betterment of the industry as a whole.

I once had a law enforcement officer ask me why towers always seem to fight among themselves. I told him that was a good question, and I wasn’t sure what the answer was. It’s fine to run your towing business and do your own thing, but in the end we all face the same concerns — legislative issues, insurance costs, driver shortages, image problems, etc., and if we don’t have a cohesive or closely-united voice, there is no credibility to our industry. We’ll be viewed as an industry that can’t work together. No pun intended, but everyone needs to “pull” together for the good of the whole.

If a customer calls and his or her vehicle is disabled somewhere across the state, doesn’t it sound professional and reassuring to the customer when you say, “I have a colleague of mine in that area who can take care of you,” because you took the time to get to know that towing company by attending your state towing association meetings?

Colleague or competitor – makes you look at your fellow tower in a different light doesn’t it?