Are you interested in producing a brochure or sales literature? Use your marketing tools to their fullest potential. We suggest the following tips:
- Sales literature makes good first impressions. A brochure’s job is to create a good first impression for your company and to aid sales people in their efforts. A brochure should positively remind your potential client of your company and its services.
- Your brochure should appeal to your customers more than you. A good brochure is designed to impress your clients, not you. Clients don’t want to know the details of how your towing company started, how it grew and who works for you – unless any of the information will help you provide better service for your client. They do want to know what services your company offers and how those services will benefit them.
- Let your customer’s statements speak for you. Testimonials, or positive comments from current clients, are always strong. Such statements can pack a lot of power and authority because they’re real.
- Make your brochure readable. It may look cool to blend your type into a photo but can your client read it? You’re not painting the Mona Lisa with your brochure – you’re investing in a brochure to increase your company’s profits so you can plan a trip to visit the Mona Lisa.