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Electronic Guidelines – Web

Overview

We accept Standard IAB (Interactive Advertising Bureau) banner size, order initial file sizes 30k images to 60k flash in a new window.


Additional Information

Audio must be user initiated.

Video automatic or user initiated.

All ads must include close buttons or boxes (mandatory).

Details on File Submissions

Rectangles

(Note: IMU = Interactive Marketing Unit)

300 x 250 IMU – (Medium Rectangle)

240 x 400 IMU – (Vertical Rectangle)

336 x 280 IMU – (Large Rectangle)

180 x 150 IMU – (Rectangle)


Banners and Buttons

468 x 60 IMU – (Full Banner)

234 x 60 IMU – (Half Banner)

88 x 31 IMU – (Micro Bar)

120 x 90 IMU – (Button 1)

120 x 60 IMU – (Button 2)

120 x 240 IMU – (Vertical Banner)

125 x 125 IMU – (Square Button)

728 x 90 IMU – (Leaderboard)


Skyscrapers

160 x 600 IMU – (Wide Skyscraper)

120 x 600 IMU – (Skyscraper)

300 x 600 IMU – (Half Page Ad)


Guidelines and Recommendation for in-player

Placement

The following placements may be available:

  • Pre Roll = Before Content*
  • Mid Roll = During Content*
  • Post Roll = After Content

*Content may include streaming video, physician animation and gaming in an interactive environment.

Panel Size

Recommended minimum of 300 x 225

Maximum size 600 x 450

Panel Aspect Ratio

4:3 aspect ratio (e.g. 400×300) or 16:9 ratio (e.g. 720×480)

Encoded Bit Rate

Recommended minimum of 200 Kbps

Commercial Length

  • Pre and Mid Roll = up to 30 seconds
  • Post Roll = No Minimum or Maximum

Frequency Capping

Since these are user-initiated content experiences, no capping

Content-to-Commercial Ratio

Publisher specific

Commercial Interactivity

Available

Controls

  • Host-initiated Play and Audio
  • Start/Stop & Volume On/Off Controls

Required

  • Fast Forward disabled through ad play

Surrounding Advertising

Synchronized banners or text links may appear in close proximity to commercial. IAB Standard ad sizes are recommended.


Please contact, Brenda Faulman or Sissy Figliolia with any questions. Thank you.