Electronic Guidelines – Web
We accept Standard IAB (Interactive Advertising Bureau) banner size, initial file sizes 30k images to 60k flash in a new window [target=”_blank”].
Audio must be user initiated.
Video automatic or user initiated.
All ads must include close buttons or boxes (mandatory).
Details on File Submissions
(Note: IMU = Interactive Marketing Unit )
300 x 250 IMU – (Medium Rectangle)
240 x 400 IMU – (Vertical Rectangle)
336 x 280 IMU – (Large Rectangle)
180 x 150 IMU – (Rectangle)
Banners and Buttons
468 x 60 IMU – (Full Banner)
234 x 60 IMU – (Half Banner)
88 x 31 IMU – (Micro Bar)
120 x 90 IMU – (Button 1)
120 x 60 IMU – (Button 2)
120 x 240 IMU – (Vertical Banner)
125 x 125 IMU – (Square Button)
728 x 90 IMU – (Leaderboard)
160 x 600 IMU – (Wide Skyscraper)
120 x 600 IMU – (Skyscraper)
300 x 600 IMU – (Half Page Ad)
Guidelines and Recommendation for in-player
The following placements may be available:
- Pre Roll = Before Content*
- Mid Roll = During Content*
- Post Roll = After Content
*Content may include streaming video, animation and gaming in an interactive environment.
Recommended minimum of 300 x 225
Maximum size 600 x 450
Panel Aspect Ratio
4:3 aspect ratio (e.g. 400×300) or 16:9 ratio (e.g. 720×480)
Encoded Bit Rate
Recommended minimum of 200 Kbps
- Pre and Mid Roll = up to 30 seconds
- Post Roll = No Minimum or Maximum
Since these are user-initiated content experiences, no capping
- Host-initiated Play and Audio
- Start/Stop & Volume On/Off Controls
- Fast Forward disabled through ad play
Synchronized banners or text links may appear in close proximity to commercial. IAB Standard ad sizes are recommended.